In May 2024, Abode Haven, a furniture reseller struggling with poor sales and profit margins, partnered with us. Facing multiple challenges, including inefficient ad campaigns and a low conversion rate, Abode Haven was on the brink of closing down.
Within just 30 days, we implemented targeted strategies that skyrocketed their revenue and overall business performance.
Executive Summary
Abode Haven was generating only $24,000 per month in revenue and grappling with a conversion rate of just 0.3%.
After partnering with us, their monthly revenue surged to $66,500 within the first month, achieving a 107% increase in revenue, a 48% increase in conversion rate, and a 62% increase in gross profit.
This business case explores how our innovative strategies and expert interventions transformed Abode Haven’s Ecommerce performance.
Challenges Faced
Low Revenue
Generating only $24,000/month.
Ineffective Ad Campaign
Over 100 poorly managed campaigns with minimal budgets.
Poor Conversion Rate
At a mere 0.3%, significantly below the industry average.
High Cart Abandonment
Significant revenue left in abandoned carts.
Lack Of Strategic Focus
o comprehensive strategy for driving and sustaining conversions.
Low Revenue
Generating only $24,000/month.
Ineffective Ad Campaign
Over 100 poorly managed campaigns with minimal budgets.
Poor Conversion Rate
At a mere 0.3%, significantly below the industry average.
High Cart Abandonment
Significant revenue left in abandoned carts.
Lack Of Strategic Focus
o comprehensive strategy for driving and sustaining conversions.
Objectives
Increase Monthly Revenue
Boost sales to stabilize and grow the business.
Optimize Conversion Rate
Improve the customer journey to enhance conversion rates.
Enhance Ad Campaign Efficiency
Streamline and optimize ad campaigns for better performance.
Implement A Full Funnel Strategy
Develop a comprehensive strategy to drive conversions across all stages.
Strategies & Implementations
Strategies & Implementation
We implemented a multifaceted approach to address Abode Haven’s challenges:
3-2-2 Creative Testing Method
Approach
Deployed three creatives, two primary text copies, and two headlines in a dynamic ad set to a broad audience. This method quickly identified high-performing combinations, allowing for rapid iteration and optimization.
Result
Immediate improvements in campaign performance, identifying winning creatives that drove engagement and conversions.
Conversion Rate Optimization (CRO)
Audit & Analysis
Conducted a comprehensive CRO audit to identify and eliminate friction points in the checkout process.
Implementation
Simplified checkout fields, removed outbound links, and consolidated necessary information. These changes significantly reduced cart abandonment.
Result
Enhanced user experience and increased conversion rates by 48%.
Simplified Campaign Strategy
Initial Phase
Audited the existing ad account, reducing the number of campaigns from over 100 to a more manageable and effective structure.
Implementation
Introduced Performance Max (PMAX) campaigns in Google Ads, optimized budget allocation, and streamlined campaign management.
Result
Revenue from Google Ads increased by 102% within 30 days, with a notable jump in activity and performance.
Measurable Outcomes
Revenue Growth
Increased by 107% - from $24,000 to $66,500 per month within the first 30 days.
Gross Profit
Grew by 62%, indicating a more profitable business operation.
Order Volume
Increased by 236%, reflecting higher customer engagement and successful conversions.
Conversion Rate
Improved by 48%, significantly enhancing overall sales.
Client Feedback
"7Yards Media’s expertise saved our business. Their strategic approach not only boosted our revenue but also optimized our entire Ecommerce operation. We’re now on a path to sustainable growth and profitability."
CEO, Abode Haven
Key Takeaways
Holistic Ecommerce Strategy
Addressing both the front-end user experience and backend operational efficiency is crucial for sustained growth.
Effective Creative & Conversion Testing
Implementing data-driven methods to optimize ad performance and user experience.
Comprehensive Full Funnel Approach
Developing strategies that drive conversions across all stages of the customer journey.
Holistic Ecommerce Strategy
Addressing both the front-end user experience and backend operational efficiency is crucial for sustained growth.
Effective Creative & Conversion Testing
Implementing data-driven methods to optimize ad performance and user experience.
Comprehensive Full Funnel Approach
Developing strategies that drive conversions across all stages of the customer journey.
Conclusion
Strategic interventions and a comprehensive approach transformed Abode Haven’s struggling Ecommerce business into a thriving operation.
This business case demonstrates the potential for any Ecommerce brand to achieve significant growth and profitability with the right partner and strategies in place.