In July 2023, the owner of Anime Clothing Brand, a struggling Ecommerce business making just $2,000 per month, partnered with us to overhaul their digital marketing strategy. Within just six months, our targeted interventions not only resolved their longstanding issues but also increased their revenue to over $750,000.
Challenges Faced
Historical Inefficacy
Previous marketing agencies failed to generate any significant improvements in sales.
Complex Checkout Processes
A cumbersome checkout experience was leading to high cart abandonment rates.
Ineffective Creative Design
Existing ad creatives were not performing, lacking appeal and effectiveness.
Limited Conversion Strategy
A lack of a cohesive strategy for driving conversions across the marketing funnel.
Historical Inefficacy
Previous marketing agencies failed to generate any significant improvements in sales.
Complex Checkout Processes
A cumbersome checkout experience was leading to high cart abandonment rates.
Ineffective Creative Design
Existing ad creatives were not performing, lacking appeal and effectiveness.
Limited Conversion Strategy
A lack of a cohesive strategy for driving conversions across the marketing funnel.
Historical Inefficacy
Previous marketing agencies failed to generate any significant improvements in sales.
Complex Checkout Processes
A cumbersome checkout experience was leading to high cart abandonment rates.
Ineffective Creative Design
Existing ad creatives were not performing, lacking appeal and effectiveness.
Limited Conversion Strategy
A lack of a cohesive strategy for driving conversions across the marketing funnel.
Historical Inefficacy
Previous marketing agencies failed to generate any significant improvements in sales.
Complex Checkout Processes
A cumbersome checkout experience was leading to high cart abandonment rates.
Ineffective Creative Design
Existing ad creatives were not performing, lacking appeal and effectiveness.
Limited Conversion Strategy
A lack of a cohesive strategy for driving conversions across the marketing funnel.
Historical Inefficacy
Previous marketing agencies failed to generate any significant improvements in sales.
Complex Checkout Processes
A cumbersome checkout experience was leading to high cart abandonment rates.
Ineffective Creative Design
Existing ad creatives were not performing, lacking appeal and effectiveness.
Limited Conversion Strategy
A lack of a cohesive strategy for driving conversions across the marketing funnel.
Objective
To transform their side business into a full-time venture by significantly increasing revenue and streamlining the online purchasing process.
Strategies & Implementations
Strategies & Implementatios
We implemented a holistic strategy centered around three innovative approaches:
Conversion Rate Optimization (CRO)
Our comprehensive CRO audit pinpointed several key adjustments that reduced friction and enhanced user experience at checkout. Simplifying form fields, prioritizing preferred payment methods, and adding trust signals resulted in a marked decrease in abandoned carts.
Scalable Spending and ROAS Optimization
We carefully increased advertising spend by 20% daily after establishing a baseline of successful conversions, achieving a stable 9.3X ROAS. Our approach included both vertical and horizontal scaling techniques to ensure sustainable growth.
3-2-2 Creative Testing Method
3-2-2 Creative Testing Method
We introduced a dynamic creative testing approach to quickly identify and scale winning ads, despite having no prior successful data to leverage. This method involves testing three creatives, two primary text options, and two headlines across a broad audience segment.
Results
Order Volume
Increased by 357%- reflecting a successful conversion rate improvement.
Average Order Value
Improved by 157%- demonstrating enhanced profitability per transaction.
Revenue Growth
From $2,000 to over $30,000 per month within the first 30 days, eventually reaching beyond $750,000 in six months - a 971% increase.
Strategic Insights
This case study demonstrates that with the right strategies—focusing on effective creative testing, meticulous CRO, and judicious spending — Ecommerce brands can achieve significant scale. Our unique approach emphasizes not just the tactical execution of ads but a comprehensive view of the entire Ecommerce ecosystem.
Conclusion
Business transformation underlines our capacity to radically improve Ecommerce performance through strategic marketing innovations. By addressing both front-end user experience and backend operational efficiency, we provide our clients with not just growth but sustainable profitability.