In February 2024, a struggling online jewellry retailer partnered with us to overcome stagnant sales and ineffective marketing campaigns. Facing challenges such as a low conversion rate and high cart abandonment, the client sought to scale their business significantly.
Within 90 days, we implemented targeted strategies that resulted in a 145% increase in revenue and substantial improvements across key metrics.
Executive Summary
The client was generating $20,000 per month in revenue and had a conversion rate of just 0.3%.
After partnering with us, their monthly revenue surged to over $75,000 within the first three months, achieving a 145% increase in revenue, a 37% increase in average order value, and a 79% increase in the number of orders.
This business case explores how our innovative strategies and expert interventions transformed the client’s e-commerce performance.
Challenges Faced
Complex Checkout Process
High cart abandonment due to a cumbersome checkout experience.
No Funnel Strategy
Limited understanding and execution of a comprehensive strategy to drive conversions.
Ineffective Ad Campaign
Previous ads were not scalable and did not grow month-on-month.
Lack Of Effective Creative Assets
Existing creatives were not performing well in ads.
Low Revenue
Generating only $20,000/month.
Poor Conversion Rate
At a mere 0.5%, significantly below the industry average.
Low Revenue
Generating only $20,000/month.
Poor Conversion Rate
At a mere 0.5%, significantly below the industry average.
Ineffective Ad Campaign
Ineffective Ad Campaign
Previous ads were not scalable and did not grow month-on-month.
Lack Of Effective Creative Assets
Lack Of Effective Creative Assets
Existing creatives were not performing well in ads.
Complex Checkout Process
Complex Checkout Process
High cart abandonment due to a cumbersome checkout experience.
No Funnel Strategy
Limited understanding and execution of a comprehensive strategy to drive conversions.
Objectives
Optimize Conversion Rate
Improve the customer journey to enhance conversion rates.
Enhance Ad Campaign Efficiency
Streamline and optimize ad campaigns for better performance.
Implement A Full Funnel Strategy
Develop a comprehensive strategy to drive conversions across all stages.
Increase Monthly Revenue
Boost sales to enable the client to transition to full-time management of their Ecommerce business.
Strategies & Implementations
We implemented a multifaceted approach to address Abode Haven’s challenges:
3-2-2 Creative Testing Method
Approach
Deployed three creatives, two primary text copies, and two headlines in a dynamic ad set to a broad audience. This method quickly identified high-performing combinations, allowing for rapid iteration and optimization.
Result
Immediate improvements in campaign performance, identifying winning creatives that drove engagement and conversions.
Conversion Rate Optimization (CRO)
Audit & Analysis
Conducted a comprehensive CRO audit to identify and eliminate friction points in the checkout process.
Implementation
Simplified checkout fields, removed outbound links, and consolidated necessary information. These changes significantly reduced cart abandonment.
Result
Enhanced user experience and increased conversion rates by 48%.
Simplified Campaign Strategy
Initial Phase
Audited the existing ad account, reducing the number of campaigns from over 100 to a more manageable and effective structure.
Implementation
Introduced Performance Max (PMAX) campaigns in Google Ads, optimized budget allocation, and streamlined campaign management.
Result
Revenue from Google Ads increased by 102% within 30 days, with a notable jump in activity and performance.
Measurable Outcomes
Revenue Growth
Increased by 145% - from $20,000 to over $75,000 per month within the first 90 days.
Average Order Value
Grew by 37%, demonstrating more valuable transactions.
Online Sessions
Increased by 100%, reflecting higher engagement and traffic.
Order Volume
Improved by 79%, reflecting higher conversion rates and customer engagement.
Client Feedback
"I was struggling to make sales and felt overwhelmed. Partnering with 7Yards Media was the best decision I ever made. Their innovative strategies and hands-on approach took my business from $20K to over $75K in just three months! They didn't just boost my sales; they taught me how to understand and manage my e-commerce operations effectively. I’m excited about the future, all thanks to 7Yards Media!"
CEO, Jewellery Retailer
Key Takeaways
Comprehensive Full Funnel Approach
Developing strategies that drive conversions across all stages of the customer journey.
Effective Creative & Conversion Testing
Implementing data-driven methods to optimize ad performance and user experience.
Holistic Ecommerce Strategy
Addressing both the front-end user experience and backend operational efficiency is crucial for sustained growth.
Holistic Ecommerce Strategy
Addressing both the front-end user experience and backend operational efficiency is crucial for sustained growth.
Effective Creative & Conversion Testing
Implementing data-driven methods to optimize ad performance and user experience.
Comprehensive Full Funnel Approach
Developing strategies that drive conversions across all stages of the customer journey.
Conclusion
Strategic interventions and a comprehensive approach transformed client’s struggling Ecommerce business into a thriving operation.
This business case demonstrates the potential for any Ecommerce brand to achieve significant growth and profitability with the right partner and strategies in place.